We have designed an identity for Ákos Maurer Klimes an award-winning hungarian product designer and design strategist.
Identity Concept
While creating the identity, we regularly talked with Ákos next to a cup of coffee. On one of the first occasions he counted how many people he had contacted and worked with on various projects. This strategic attitude, the linkage between two points, between people, was our very first source of inspiration. This little momentum had an impact on our work during the whole design process.
Visual Language
The visual language we created is based on Ákos’s sketches. We studied his sketchbook and extracted our ideas for the identity’s elements from his drafts. Lines, oblique hatches and simple drawings are the fundamentals of the final identity.
Super Normal
Ákos named Naoto Fukasawa’s and Jasper Morrison's Super Normal, as important and influencing design philosophy in his latest works. He wanted it to be a leading principle for us to simplify the visual language, to exile the colors.
Personalization
The philosophical objective of the identity was to be a very personal and interactive system, to be just like a nice and polite gesture, a friendly handshake.
To reach this goal, our main tool was to create much more personal elements than ever before. The business card for example has many different versions similar to the relations between the designer and his client or fellow designer. What is more, Ákos can write the name of the one who recieves the card, thus creating a more personal and direct relationship.
Sketchbook
Website
Actionscript developer: András Polgár
The design of strategic thinking, contrary to product design, can not be told with the help of pictures and spectacular videos, but this is an important guideline in Ákos’s works, so we tried to make this as significant as possible. The solution is an interactive game which is available on the website. The user, whether he/she is a client or a fellow designer, can set up the equation from the specified components, and recieves a text message, Ákos’s answer as a result.
Pictograms
Dronninga landskap is one of Norways leading landscape architects. To tell the story of craftsmanship and tradition, we made a labyrinth of the letter D, which became the most important element of the new identity. The classical labyrinth is a universal symbol for landscape arcitechts and can be traced back to medieval times. For them it represents a way of thinking and catalyst for how they attack their projects.
As in nature, the feeling of touch and perspective, became an important feature in the new identity.
Tactile uncoated papers, wide range of embossing, screenprinting, varnishes and
all routed elements in their signage.
ORIGAMI
Visual identity / Sebastian Burgold
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